Do not stretch, condense, rotate, outline, typeset, or rearrange the finished wordmark.
The idea
One workshop. Many kinds of work.
Solution Workshop is the platform. Plumbing is the first proving ground. Grass and Stay are focused ways to use the same system. Every product should feel related without looking interchangeable.
The identity should feel capable, direct, human, and a little unexpected. It should never feel like anonymous enterprise software or a children’s product wearing work boots.
Primary identity
The wordmark
Use the supplied artwork whenever possible. Do not recreate the wordmark by typing it into a document.
Keep clear space around it equal to at least the width of Sōl’s eye.
Blue for the suite, green for Grass, greige for Stay. Never make every letter a different color.
Color system
Three anchors. One family.
Neutrals carry the interface. Product color identifies the context. Sōl’s cyan and yellow supply character.
#2277CC4.59:1 on white · 4.58:1 on black#2288004.58:1 on white · 4.59:1 on black#7777554.61:1 on white · 4.55:1 on black#5FB9E5#2C7FA5#FFCC3D#231F20#F7F6EE#D8E8F5#DCE7D3#E7E4D5Do
Use one anchor color with ink, white, and one related pale surface.
Don’t
Mix blue, green, greige, cyan, and yellow at equal volume. That turns a system into confetti.
Typography
Barlow Condensed leads.
The wordmark is built from Barlow Condensed. Preserve the supplied artwork as the final authority for its spacing and construction.
Barlow Condensed · 700Real work.
Less office work.
Less office work.
Inter · 400/600
Use ordinary language.
Inter handles paragraphs, forms, instructions, tables, and interface labels. It stays readable when the work gets detailed. Barlow Condensed handles the name, large headlines, short statements, and numbers that deserve emphasis.
Sentence case by default. ALL CAPS is for short labels, never paragraphs.
Left align real information. Centering is reserved for simple covers, title cards, and short moments.
Never fake the logo. Barlow Condensed is the source, but the approved wordmark is artwork.
Character system
Sōl is a guide, not wallpaper.
Sōl can welcome, point, confirm, warn, celebrate, and make an empty screen less dead. He should always be doing a job.
Sōl character artwork by Abigail Jaquess. Keep this credit on the brand guide and in appropriate project credits.
Preserve his face, proportions, expression, cyan body, line quality, and name spelling.
Use dark linework on light backgrounds and light linework on dark backgrounds. Yellow is a highlight, not the default outline.
Do not add hats, tools, expressions, poses, or product colors without an approved illustration from the source style.
Product family
Change the room, not the person.
The product color and operational examples change. The typography, spacing, voice, Sōl, and interaction logic remain related.
Voice
Clear, specific, and alive.
Sound like a smart person helping another person get something done. Do not sound like a consultant, a chatbot pretending to care, or a compliance document unless it actually is one.
“Nothing has been sent, booked, or charged yet.”
Specific and verifiable.
“Your workflow has been seamlessly optimized.”
Vague, inflated, and impossible to prove.
“A request is not a booking.”
Short because the distinction matters.
“Rest assured, our state-of-the-art solution…”
No throat-clearing. Get to the point.
Downloads
Use the real files.
PNG files are for current web and presentation work. Preserve the Illustrator source separately for controlled production exports.
Primary wordmarkPNG master ↓
Web wordmarkPNG web ↓
Sōl head · light surfacePNG ↓
Sōl head · dark surfacePNG ↓
Sōl head · highlightPNG ↓
Source inspiration: IBM Design Language, IBM color guidance, and the public Pepsi visual identity system. These are references for guide structure, not sources for Solution Workshop artwork.