Urgency without chaos
A request becomes a customer, a diagnosis path, a crew decision, and an honest next action.
WELCOME, MATT · MACLINE PLUMBING
Different work.
One calm company.
Residential service, remodels, additions, custom homes, and small commercial projects should not force MacLine into disconnected systems.
Projects without another app
Sites, milestones, documents, inspections, decisions, and billing can use the same company memory.
Meet work where it arrives
MacLine already invites customers to text. Sōl organizes the request while Matt keeps approval.
SAY THIS FIRST
“Matt, thank you for being willing to use this with real work. I don’t need you to pretend it’s finished or protect my feelings. I need to learn where your day gets harder than it should. Let’s finish one useful thing together, then decide whether the next thing is worth your time.”
THE 12-MINUTE PATH
- 2 minAsk what would make setup worthwhile today.
- 3 minFollow one residential request into a clean next action.
- 3 minShow the commercial/project milestone beside service work.
- 2 minOpen EXPO and let Matt advance one ticket.
- 2 minAsk what he would never automate without approval.
Show what worksButtons change fictional state and preserve customer, crew, time, and money context.
Name what is not liveNo message, booking, price, payment, or dispatch is externally executed here.
Finish by listeningSuccess is one useful win and one specific next experiment—not a giant feature tour.